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Advertising

Båtmagasinet is the world’s largest boating magazine when measured on a per capita basis in the country where it is issued. The boating magazine has the highest proportion of high income earners as readers. We also know from our surveys (MMI) that quite a few of our readers are ready to buy a new boat in the near future.

Advertising in the Magazine

Circulation: 25. 505
Readers: 132.000

Boat tests, practical boating, seamanship, galley/food, consumer articles, boatbuilding, product news etc.
From the very first issue in 1985, Båtmagasinet has regularly emphasised education in everything from theoretical navigation to practical seamanship. Areas not mentioned in the usual boating books are especially covered and in a way that will attract even the greenest of beginners.

Tour/travel descriptions are an important part of the material which covers marinas along our own coast as well as exciting trips on exotic waters. Consumer-orientated material is getting more and more important every year. Båtmagasinet’s experts regularly test everything from portable electronics to new and used boats up to 80 metres long. Båtmagasinet frequently covers material on maintenance and updates. This includes boats made of wood, steel and fibreglass, interiors, textiles, engines, electrics, etc. Surveys have shown that this material is given a high rating among the readers.

Båtmagasinet’s staff is always active in the news-gathering process. Every year, they visit exhibitions around the world in order to catch the latest on boats, engines and equipment. This keeps our readers up-to-date on present and future developments.

*Publication dates*
2010	Date Sales	Deadline
January	18.01.10	16.12.09
February	08.02.10	13.01.10
March	01.03.10	03.02.10
April	29.03.10	03.03.10
May	03.05.10	07.04.10
June	07.06.10	10.05.10
July/August	12.07.10	16.06.10
September	30.08.10	06.08.10
October	04.10.10	08.09.10
November	08.11.10	13.10.10
December	13.12.10	17.11.10

*Advertising rates in NOK*
2/1 page	39.800,-
1/1 page	22.300,-
1/2 page	12.450,-
1/3 page	9.000,-
1/4 page	7.350,-
1/8 page	5.600,-
1/16 page	2.200,-

*Special Formats and Prices in NOK*
1/3 page next to editorial	9.000,-
3/4 page next to editorial	17.500,-
3 x 1/4 next to editorial	30.000,-
Page 3	23.000,-
1/1 page next to editor column	23.000,-
2. coverpage	25.000,-
3. coverpage	23.800,-
4. coverpage	29.000,-

*Technical facts*
Formats	Net page bleed Width x Height	Full page bleed Width x Height
2/1 page	412 x 269 mm	458 x 305 mm
1/1 page	194 x 269 mm	222 x 299 mm
1/2 page (Width)	194 x 133 mm	222 x 148 mm
1/2 page (Height)	95 x 269 mm	111 x 299 mm
1/4 page (Width)	194 x 64 mm
1/4 page (2 column)	95 x 133 mm
1/4 page (1 column)	46 x 269 mm
1/8 page	95 x 64 mm
1/16 page	95 x 30 mm

For other formats, please contact:
Siri Åkerblom, tel +47 412 93 455, e-mail: siri@batmagasinet.no

Full page bleed formats include a 4 mm trim. Keep text and other important details 12 mm inside this dimension on all trim edges.
Please note: Båtmagasinet is glue bound. Always add at least an extra 4 mm between words / characters over the spine on 2/1 pages to avoid text "disappearance" during the glue binding. Fully trimmed, the magazine is W:218 x H291
NB! Cancellation /postponement of advertisements must be done in writing six weeks before given publishing date at the latest.

*Contacts*
Kjell Monsen Telefon: 55 53 15 00 Mobil: 91 37 46 70 kjell.monsen@getmail.no	Geir Berntsen Telefon: 62 94 10 33 Mobil: 91 18 21 23 gb@hsmedia.no

Advertising on the Internet
There are almost no limitations to how your advertisement on Båtmagasinet’s web pages can look. You can select a certain space or area where you feel your target group is. See sizes and instructions on this page. For any queries please contact
Dag Arve Sandnes
Telephone +47 61 36 20 30
Mail d-smag@online.no